Dr. Brian Baliwas, also known as @sfdentalnerd, has made a name for himself through the stories he tells through social media. He has utilized social media to not only market and grow a practice in one of the most saturated areas of the country, but also to uses his platform to connect with other dental professionals as an active contributor to the social media dental community. Aside from his marketing and social media branding projects, Dr. Baliwas maintains a private practice in downtown San Francisco, California, near Union Square. His practice philosophy is centered on conservative, comprehensive, cosmetic dentistry that utilizes modern dental materials and techniques. Dr. Baliwas received his D.D.S. degree from the University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco in 2014, where he graduated with high honors and was elected to join both Omicron Kappa Upsilon and Tau Kappa Omega dental honor societies. As an active member of the Seattle Study Club, the American Academy of Cosmetic Dentistry, the Academy of General Dentistry, and a graduate from the Kois Center, Dr. Baliwas strives to surround himself with some of the best practitioners in his field. He is also one of the 2021 Recipients of The Incisal Edge '40 Under 40' Award. He sees the art of dentistry as a journey of continuous learning, traveling down the path of excellence in search of perfection in his craft.
N E X T
AVANT-GARDE MARKETING STRATEGIES: DIFFERENTIATING YOUR PRACTICE FROM THE HERD
When we think about "marketing" in our practices, we often limit ourselves to ideas of promotion and advertising. We focus on paid services (sponsored ads, websites, SEO, review sites, etc.) that may bring awareness to our practice, but may not necessarily bring about consideration or conversion from potential patients.
When it comes to brand identity, positioning, and reputation, are your marketing strategies unique to you and your office, or are they similar to other practices in your area? Are you presenting yourself like everyone else, or are you highlighting specifics of what makes you and your team great?
OBJECTIVES: At the completion of the course, participants will be able to:
Gain a fresh perspective on dental practice marketing, especially in saturated areas
Learn to connect with potential patients using non-traditional methods of marketing
AGD Subject Code: 149 Multi-Disciplinary Topics (Electives)